Bupa - Annual Report 2012

LONGER, HEALTHIER,
HAPPIER LIVESOur purpose – longer, healthier, happier lives – drives everything we do. Our new strategic vision defines how we will bring that purpose to benefit more people around the world.View the CEO StatementOur vision for the futureDuring 2012, we developed a new vision for Bupa in 2020 that will enable us to reach millions more people. In it, we have set out our focus on being a healthcare partner to millions more people around the world, on delivering extraordinary business performance,and on being an organisation where people love to work. Find out more about Bupa’s visionOur ImpactOur ambition is to make a significant impact in three key areas, so in 2020, people will say Bupa is famous for giving more people access to advice and care that is right for them as an individual, being obsessive about making quality healthcare affordable and accessible, and tackling the toughest challenges in healthcare.Find out more about Bupa’s impact

LONGER, HEALTHIER,
HAPPIER LIVES

Our purpose – longer, healthier, happier lives – drives everything we do. Our new strategic vision defines how we will bring that purpose to benefit more people around the world.

View the CEO Statement
Our vision for the future

During 2012, we developed a new vision for Bupa in 2020 that will enable us to reach millions more people. In it, we have set out our focus on being a healthcare partner to millions more people around the world, on delivering extraordinary business performance,and on being an organisation where people love to work.

Find out more about Bupa’s vision
Our Impact

Our ambition is to make a significant impact in three key areas, so in 2020, people will say Bupa is famous for giving more people access to advice and care that is right for them as an individual, being obsessive about making quality healthcare affordable and accessible, and tackling the toughest challenges in healthcare.

Find out more about Bupa’s impact